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Air 30 Minutes Of “National Interest” Content Daily: New Rules For TV Channels

TV Channels

Nagpur – The Union Cabinet has approved the ‘Guidelines for Uplinking and Downloading for Television Channels in India, 2022,’ which make it mandatory for channels to broadcast national and public interest content.

While the guidelines go into effect on November 9, officials from the Ministry of Information Broadcasting have stated that channels will be given time to conceptualise and create such content.

The new guidelines require that at least 30 minutes of telecast content be devoted to “public service and national interest,” for which eight themes have been assigned to channels for content creation. The government’s reasoning is that airwaves are public property and must be used in the best interests of society.

“Because airwaves/ frequencies are public property, they must be used in the interest of society.” A company’/LLP with permission under these guidelines for uplinking channels and downloading in India may engage in public service broadcasting for a minimum of 30 minutes per day on topics of national importance and social relevance, such as 1) education and literacy spread; 2) agriculture and rural development; 3) health and family welfare; 4) science.

Officials said the condition applies to all channels except those specifically listed as exempt, and that a detailed advisory will be issued soon.

According to officials, the exemption may apply to wildlife and foreign channels, as well as live telecasts on sports channels. The government will issue general advisory notices to the channels from time to time for the telecast of content of national interest, and the channels must comply, according to the guidelines.

The new guidelines also allow a news agency to obtain permission for a five-year period rather than just one.

According to officials, the penalty clauses have also been rationalised, and a separate nature of penalties has been proposed for different types of contraventions as opposed to the penalty that is currently in place.



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