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‘One district, one product’ items draws crowd at India International Trade Fair

One district, one product

Nagpur: A large crowd could be seen at the stalls of the “One District, One Product” items on display at the Uttar Pradesh stalls at the 41st Indian International Trade Fair 202, which is taking place from November 14 to 27 at Pragati Maidan in the national capital.

Through the ODOP initiative, the Yogi Adityanath government is actively promoting local products on a global scale. The UP pavilion at the trade fair displays a number of traditional products that are attracting visitors, ranging from Varanasi’s Gulaabi Meenakari to Gorakhpur’s terracotta, Agra’s marble inlay, Kannauj’s perfume, and Kanpur’s leather goods.

The International Trade Fair is held every year from November 14 to November 27. It is an excellent opportunity to highlight the country’s economic and industrial development. At the fair, each state and the relevant departments of the government of India display their superior products.

Additionally, the artists are performing live demonstrations of Tarkashi from Mainpuri, Chikankari from Lucknow, and many more.

There is a sizable crowd arriving to view and purchase these items. These products have piqued the interest of visitors not only from across the country, but also from around the world. These items can be purchased both in person and online. This is also being publicized via social media.

This year’s exhibition theme is based on the idea of “local to global,” in line with Prime Minister Narendra Modi’s goal.

Using this opportunity, the state government is attempting to promote its major products on a global scale. During the most recent G20 summit in Bali, Narendra Modi presented the leaders of the participating countries with gifts of state-produced goods. All of these activities will contribute to the state’s goal of becoming a trillion-dollar economy.



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