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Salesforce to acquire Troops in 2023

Salesforce, a leading CRM platform will soon acquire troops.ai which works as a bridge between slack and salesforce.

The salesforce has not disclosed the terms of the agreement yet, and it is said that the deal will be finalized in 2023 after customary closing conditions.

On May 09, 2022, Salesforce announced as the team thinks troops have a great potential to improve CRM.

Troops.ai was founded by Dan Reich, Scott Britton, and Greg Ratner in 2016 by looking at the pain of operating different platforms to retrieve and share data. Troops.ai works as a chatbot in slack that can gather, retrieve, or update the data on CRM through slack or teams. Being a leading CRM provider, salesforce saw the potential it could add to the salesforce CRM and decided to acquire it.

Dan Reich wrote in his blog post, “When we started Troops, we wanted to reimagine how work gets done. We wanted to make work easier, more intelligent, and more collaborative. This announcement marks an incredible milestone in the Troop’s journey and we’d like to thank our community, our valued customers, our partners, our investors, and our team for all your support and partnership.”

He further wrote – “We’ve been a leader in the industry, working with some of the fastest-growing companies in the world, including Salesforce and Slack,” Reich wrote. We’ve done this by delivering real-time insights from systems of record like Salesforce to systems of engagement like Slack, bringing together information and actions that customer-facing teams need to close new deals and support existing customers.”

Salesforce has earlier bought Slack in 2020 which is a messaging platform widely used in the corporate sector for official chats and team collaborations. The revenue generated by slack in the same year was $876.3 million. Analysts were skeptical that salesforce could add more features to their existing CRM by integrating slack which proved correct. The integration of troops with these successful collaboration platforms can increase the offering to improve the productivity of the organizations.

Priyanka Nathani

Priyanka Nathani

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